Mar 01, 2024  
Graduate Catalog 2012 - 2013 
    
Graduate Catalog 2012 - 2013 [ARCHIVED CATALOG]

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MKT 531 - Marketing Research

(4 credits)
Prerequisite(s): MKT 601  or permission of department chair. Covers quantitative and qualitative research methods for analyzing marketing efforts and opportunities.Emphasizes primary techniques such as setting objectives, designing projects, collecting, processing, and analyzing data, reporting results to management, and integrating results into decision-making.Uses computers and latest statistical software.


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