MKT 550 - Selling & Sales Force Mgmt

(4 credits)

Prerequisite(s): MKT 601 or permission of department chair. Covers tasks and responsibilities of professional selling and the challenges of managing both the individual and team sales function. Stresses analytical and interpersonal skills, account management, proposal development, planning, organizing, directing, motivating, and controlling a sales organization. Examines legal and ethical issues.