Mar 29, 2024  
Graduate Catalog 2012 - 2013 
    
Graduate Catalog 2012 - 2013 [ARCHIVED CATALOG]

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MKT 605 - Services Marketing

(4 credits)
Prerequisite(s): MKT 601  or permission of department chair. Explores the marketing of services in consumer, business, nonprofit, and global settings. Investigates the nature of services and the theories, concepts, tactics, and strategies for solving marketing problems, improving service quality, and building customer satisfaction.


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