MKT 803 - Doctoral Seminar in Marketing Strategy

(3 credits)

Prerequisite(s): MKT 801. Explores theoretical concepts of marketing strategies, their development and implementation, and their success and failure in application. Major tactical areas-such as market entry, positioning, product quality, price, promotion, distribution, and evaluation of market performance-are examined. Investigates issues, methods, models, and findings in the literature.