Apr 17, 2024  
Graduate Catalog 2012 - 2013 
    
Graduate Catalog 2012 - 2013 [ARCHIVED CATALOG]

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MKT 805 - Doctoral Seminar in Consumer Behavior

(3 credits)
Prerequisite(s): MKT 801 . Introduces current theoretical and methodological issues in consumer behavior. Emphasizes critical evaluation of the relevant literature and explores avenues for theory development and research.


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