MKT 452 - Business-To-Business Marketing

[3 credit(s)]

Prerequisite: MKT 301. Explores concepts, analytical tools, management practices, and advances in marketing goods and services to industrial, commercial, institutional, and other business markets in domestic and global environments. Includes lectures, case analyses, discussion, oral presentations, written reports, and execution of a field project.

Semesters Offered: Every Fall and Spring