Oct 22, 2020  
Graduate Catalog 2020 - 2021 
    
Graduate Catalog 2020 - 2021
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COM 633 - Content Analysis Research Methods

[3 credit(s)]
An empirical and systematic investigation of documented messages in print, graphical, and audio-visual forms and observed human communication behaviors. Focuses on the design and execution of content analytic studies, including form vs. content variables, measurement issues, reliability and validity assessment, a systems view of research findings, use of a computer text analysis program, and traditional human-coder techniques.


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