COM 350 - Persuasive Communication & Attitude Change

[3 credit(s)]

Introduces students to the field of persuasion. Examines theories of persuasion, research on persuasive communication, and the formation of social and political attitudes. Topics include the dynamics of attitude change, interpersonal persuasion, brainwashing, subliminal persuasion, and media information campaigns.

Semesters Offered: Every Fall and Spring