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Apr 19, 2024
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MKT 321 - International Business[3 credit(s)]
Prerequisite: MKT 301. Introduces concepts, theories, information, and issues that impact business strategies in global markets. Investigates the role of international institutions and the cultural, economic, legal, and geopolitical influences on world trade. Examines the nature of business decisions across such functional areas as human resources management, finance and accounting, marketing, and operations management.
Semesters Offered: Every Fall and Spring
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