Dec 04, 2022  
Undergraduate Catalog 2021 - 2022 
Undergraduate Catalog 2021 - 2022 [ARCHIVED CATALOG]

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MKT 420 - Consumer Behavior

[3 credit(s)]
Prerequisite: MKT 301. Investigates consumer and organizational buying motives, buying influences, and buying decision-making processes and their implications for marketing strategies and public/social policy. Explores cross-cultural, ethical, and research issues in understanding consumer and industrial/organizational buying.

Semesters Offered: Every Fall and Spring

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