| |
Dec 11, 2024
|
|
|
|
|
MKT 605 - Services Marketing[4 credit(s)]
Prerequisite: MKT 601 or permission of department chair. Explores the marketing of services in consumer, business, nonprofit, and global settings. Investigates the nature of services and the theories, concepts, tactics, and strategies for solving marketing problems, improving service quality, and building customer satisfaction.
Click here for the schedule of courses
Add to Portfolio (opens a new window)
|
|