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May 17, 2024
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MKT 558 - Content Marketing[3 credit(s)]
Prerequisite: MKT 501. With the continuing development of technology in the era of the digital realm, content marketing is important to attract and retain customers in a competitive environment. This practical class will teach students how storytelling, content creation, repurposing, and promotion come together to build a content marketing machine that grows a business, and eventually, a career. Students will have opportunities to work on live client projects and earn industry-recognized content marketing certificates.
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