Nov 21, 2024  
Graduate Catalog 2023 - 2024 
    
Graduate Catalog 2023 - 2024 [ARCHIVED CATALOG]

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MKT 552 - Business-to-Business Marketing

[3 credit(s)]
Prerequisite: MKT 601 or permission of department chair. Explores concepts, analytic tools, management practices, and advances in marketing goods and services to industrial, commercial, institutional, and other business markets in domestic and global environments. Includes lectures, case analyses, discussions, oral presentations, written reports, and implementation of a field project.


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