Nov 21, 2024  
Graduate Catalog 2023 - 2024 
    
Graduate Catalog 2023 - 2024 [ARCHIVED CATALOG]

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MKT 554 - Online Marketing Strategies

[3 credit(s)]
Prerequisite: MKT 601 or equivalent. The course provides an introduction to Internet technology and the marketing opportunities this technology presents. A multi-dimensional approach is used to combine practical application with marketing principles.


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