|
Aug 24, 2024
|
|
|
|
MKT 606 - Advertising and Promotion Management[4 credit(s)] Prerequisite: MKT 601 or permission of department chair. Examines the key managerial topics involved in the design, implementation, and evaluation of the marketing communications program. Focuses on objective setting, strategy formulation, and promotional research and evaluation.
Click here for the schedule of courses
Add to Portfolio (opens a new window)
|
|