MKT 574 - Marketing Analytics Applications

[3 credit(s)]

Prerequisite: MKT 501. The new age of marketing requires an understanding of data and analytics. This course covers essential marketing analytic tools and strategic metrics that form the cornerstone of marketing decision-making. Readings and “hands-on” exercises are used to provide you the skills needed to make intelligent use of marketing data and analytics for formulating marketing strategies that create value and build competitive advantage.

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