Apr 29, 2026  
DRAFT: Graduate Catalog 2026 - 2027 
    
DRAFT: Graduate Catalog 2026 - 2027 [ARCHIVED CATALOG]

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MKT 607 - Product Management

[3 credit(s)]
Prerequisite: MKT 501 or permission of department chair. Provides a managerial introduction to special problems encountered in the evaluation, introduction, and management of consumer and industrial products. Focuses on market analysis, new product development, and product planning.


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