MKT 301 - Fundamentals of Marketing

(3 credits)

Prerequisite(s): Must have at least junior standing and be a declared major in the College of Business, or have permission of the department chair, to be eligible for this course. Examines the role of marketing in business and nonprofit organizations from managerial as well as societal and ethical perspectives. Focuses on development and implementation of the marketing program by surveying relevant concepts from the social and behavioral sciences, examining trends in domestic and world markets; and exploring decisions related to market selection, strategic market planning; and the marketing mix areas of product, price, promotion, and distribution.

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