May 22, 2024  
Undergraduate Catalog 2021 - 2022 
Undergraduate Catalog 2021 - 2022 [ARCHIVED CATALOG]

Journalism and Promotional Communication, B.A.


The study of Journalism and Promotional Communication provides students with not only a historical and theoretical understanding of journalism, public relations, and advertising, but their functions in our socially-mediated and globally-networked society. Students become adept at writing for the printed page, as well as video and audio reporting, blogging and web writing, along with web coding and design. Students learn skills of critical thinking and visual literacy that allow them to create successful promotional campaigns that engage with audiences across social media platforms.

What careers can this major prepare you for?

Students go on to Masters and PhD programs in Communication, as well as careers in journalism, public relations, and advertising, etc. Through study in Journalism and Promotional Communication you may also go on to become an: Advertising Professional, Copywriter, Creative Director, Media Buyer, Publications Editor, Corporate Communication Specialist, Journalist, Reporter, Editor, Freelance Writer, Columnist, Blogger, Vlogger, Social Media Coordinator, Crisis Manager, Media Relations Officer, Graphic Designer, Event Planner, Publicist, Public Relations Professional, Social Media Specialist, Community Relations Director, Speechwriter, Professor, Communications Coordinator.

What skills are developed within this major?

Skills developed within this major include: writing and reporting for print and web; video and audio reporting; blogging, vlogging, and podcasting; web coding and design; understanding and using web analytics and metrics; curiosity and critical thinking; oral communication skills; a passion for Journalism and Promotional Communication.

Special Tracks

Two areas of concentration are available within the Journalism and Promotional Communication major: Journalism and Integrated Promotional Communication (a combination of Public Relations and Advertising).

Admission to Major

Students must complete COM 225 - Media Writing  with a minimum grade of B-.

Hours Required for Degree

Minimum hours required for degree: 120

Minimum hours required for major: 43

Major-Field Requirements

Students must complete a minimum of 43 credits and maintain a 2.25 GPA to graduate with a major in Journalism and Promotional Communication. All School of Communication Majors are required to successfully complete

  and COM 303 - Communication Inquiry  with a minimum grade of C. Students should be aware that professionally oriented courses require considerable commitment of time and effort in addition to traditional class meeting times. Transfer students must obtain at least 20 credit hours from Communication courses at Cleveland State University.

Journalism Sequence

Integrated Promotional Communication Sequence

Internships in Journalism & Promotional Communication

Students in the Journalism sequence may qualify for a 3-credit internship (COM 490) that counts as an elective by achieving an overall GPA of 3.0 in the major, completion of the required courses, and junior or senior standing. Students who qualify must arrange an internship with the departmental coordinator (call 216-687-4630). Internships may be for up to 6 credit hours. However, only 3 of these hours may be applied toward the requirements for this sequence in the major.