MKT 800 - Doctoral Seminar in Measurement and Scaling

[3 credit(s)]

Prerequisite: Completion of the Advanced Analytical and Operational Core. Provides an in-depth discussion of research design and measurement issues. Includes principles and logic of experimental and nonexperimental design, measurement theory (validity, reliability, and multiple indicators), data theory and scaling methods (uni-dimensional and summated scales), and comparison, similarity, and preference data.

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