MKT 804 - Doctoral Seminar in Multivariate Techniques in Marketing

[3 credit(s)]

Prerequisite: MKT 800. Emphasizes multivariate techniques-their assumptions, applications, and interpretation of output. Includes multiple classification analysis, canonical correlation analysis, multivariate analysis of variance, discriminant analysis, factor analysis, cluster analysis, MDS, conjoint analysis, logit and probit models, etc. Uses computer packages to analyze data.