Apr 23, 2024  
Undergraduate Catalog 2022 - 2023 
    
Catalog Navigation
  Catalog Home
  President’s Message
  About the University
  CSU 2.0
  Admissions
  Apply
  Academic Calendar
  Programs A-Z
  Academic Departments and Programs
  Course Descriptions
  The Jack, Joseph, and Morton Mandel Honors College
  Division of Student Affairs
  Resources and Facilities
  Expenses and Financial Aid
  University Regulations
  Division of Diversity, Inclusion and University Engagement
  Special Programs
  Notice of Nondiscrimination
  Archived Catalogs
  Campus Map
  Contact CSU
  My Portfolio
HELP
Undergraduate Catalog 2022 - 2023 [ARCHIVED CATALOG]

Facebook this Page (opens a new window)
Tweet this Page (opens a new window)
Add to Portfolio (opens a new window)

COM 464 - Media Metrics and Analytics

[3 credit(s)]
Prerequisite(s): Successful completion of COM 303. This course teaches students how to apply methods for collecting, analyzing and utilizing audience data. This course focuses on the evaluation of digital, mobile and social media content. Students will master methods and tools to measure digital and social media effectiveness. They will also learn how to interpret the results of their evaluation and the effect of those results on long term strategic communication strategy.

Semesters Offered: Every Fall and Spring


Click here for the schedule of courses


Facebook this Page (opens a new window)
Tweet this Page (opens a new window)
Add to Portfolio (opens a new window)