Dec 15, 2025  
Undergraduate Catalog 2022 - 2023 
    
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Undergraduate Catalog 2022 - 2023 [ARCHIVED CATALOG]

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SPM 420 - Sport Sales, Promotion and Sponsorship

[3 credit(s)]
Prerequisites: SPM 201. This course is designed to introduce students to sport sales, promotion and sponsorship in sport management settings. Theory and concepts of sales and securing sponsors will be considered, along with the use of technology as a means of modernizing selling and sponsorship processes.


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