COM 464 - Media Metrics and Analytics

[3 credit(s)]

Prerequisite(s): Successful completion of COM 303. This course teaches students how to apply methods for collecting, analyzing and utilizing audience data. This course focuses on the evaluation of digital, mobile and social media content. Students will master methods and tools to measure digital and social media effectiveness. They will also learn how to interpret the results of their evaluation and the effect of those results on long term strategic communication strategy.

Semesters Offered: Every Fall and Spring

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