ENT 443 - Business Model Design

[3 credit(s)]

This course will cover the process from ideation to business formation through the lens of the Business Model Canvas (BMC) including: value proposition, customer segment, key activities, revenue streams, cost structure, key activities, key resources, key partners, and channels. Students will learn through traditional lecture, current event analysis, discussion, exercises in and out of class and research projects.

Semesters Offered: Every Fall and Spring

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