Dec 07, 2024  
Undergraduate Catalog 2013 - 2014 
    
Undergraduate Catalog 2013 - 2014 [ARCHIVED CATALOG]

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COM 363 - Advertsg Media Planning &Sales

(4 credits)
Prerequisite(s): Successful completion of COM 360 Introduces students to theories and methods of audience/media research, how to analyze and interpret audience and media research results, strategize sales presentations, and conduct account planning.


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