Apr 24, 2024  
Undergraduate Catalog 2013 - 2014 
    
Undergraduate Catalog 2013 - 2014 [ARCHIVED CATALOG]

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COM 455 - Communication Campaigns

(4 credits)
Prerequisite(s): Prerequisites: COM 357 and COM 226. Introduces students to the fundamentals of communication campaigns, including public information and political campaigns. Course content encompasses the role of campaigns in shaping social, cultural, and political agendas; theoretical foundations of communication campaigns; and campaign management techniques. Students participate in an actual campaign exercise to gain experience as campaign strategists.


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