Mar 28, 2024  
Undergraduate Catalog 2013 - 2014 
    
Undergraduate Catalog 2013 - 2014 [ARCHIVED CATALOG]

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MKT 441 - Integrated Marketing Com

(4 credits)
Prerequisite(s): MKT 301; must have at least junior standing and be a declared major in the College of Business to be eligible for this course. Explores the role of advertising and promotion in modern marketing strategy. Focuses on market analysis and target audience definition, message development, media strategy, the evaluation of advertising effectiveness, and budgeting. Intended both for those planning careers in advertising as well as general marketing management.


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