Mar 28, 2024  
Undergraduate Catalog 2013 - 2014 
    
Undergraduate Catalog 2013 - 2014 [ARCHIVED CATALOG]

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MKT 450 - Selling & Sales Force Mgmt

(4 credits)
Prerequisite(s): MKT 301; must have at least junior standing and be a declared major in the College of Business to be eligible for this course. Covers tasks and responsibilities of professional selling and the challenges of managing both the individual and team sales function. Stresses analytical and interpersonal skills, account management, proposal development, planning, organizing, directing, motivating, and controlling a sales organization. Examines legal and ethical dimensions of professional selling.


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