Mar 29, 2024  
Undergraduate Catalog 2013 - 2014 
    
Undergraduate Catalog 2013 - 2014 [ARCHIVED CATALOG]

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MKT 452 - Business-to-Business Marketing

(4 credits)
Prerequisite(s): MKT 301; must have at least junior standing and be a declared major in the College of Business to be eligible for this course. Explores concepts, analytical tools, management practices, and advances in marketing goods and services to industrial, commercial, institutional, and other business markets in domestic and global environments. Includes lectures, case analyses, discussion, oral presentations, written reports, and execution of a field project.


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