MKT 461 - Global Mktg Strategy

(4 credits)

Prerequisite(s): MKT 301; must have at least junior standing and be a declared major in the College of Business to be eligible for this course. Introduces students to the concepts and management tools of international marketing. Topics include evaluating the global environment economically, culturally, politically and legally, screening and researching international business opportunities; and formulating appropriate marketing strategies to enter global markets and build sustainable advantages.

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