Mar 29, 2024  
Undergraduate Catalog 2013 - 2014 
    
Undergraduate Catalog 2013 - 2014 [ARCHIVED CATALOG]

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MKT 495 - Consulting

(4 credits)
Prerequisite(s): Senior standing, MKT 420, and MKT 431. The learning philosophy in this course can be summed up as follows: theory informs practice. The marketing consulting course emphasizes the integration of strategy, business processes, technology, and management through a group project conducted for a “real-world” company or non-profit, organization. The course centers around student teams working with clients to conduct analysis, determine managerial priorities, and provide a series of deliverables that enable the client to operate more efficiently and grow. Students will follow a systematic business consulting methodology The course features close work with clients and ends with a report for client managers.


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