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May 08, 2024
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PED 467 - Sports Marketing(3 credits) Prerequisite(s): Must have at least sophomore standing, and a cumulative GPA of 2.50 or higher, to be eligible for this course. Identification of the sport product and an overview of marketing applied to the sport industry, including consumer behavior, role of research in marketing, and marketing management, segmentation, pricing, promotion, place, and public relations.
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