Multimedia Advertising Certificate

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This interdisciplinary program is offered jointly by the Department of Marketing in the Monte Ahuja College of Business, the Department of Art and Design in the College of Arts and Sciences, and the School of Communication in the College of Public Affairs and Education. The program provides students with a breadth of information and practical know-how in marketing strategy, advertising communication, graphics, copywriting, and design. It introduces contemporary advertising theories and practices by integrating traditional media, such as print and broadcasting, with new media, such as computer graphics and the Internet.

Prerequisites:

Note(s):

COM 350 - Persuasive Communication & Attitude Change is recommended as a foundation for the COM courses in this certificate program.

Required Courses:

The certificate program includes 16 semester hours of core courses in visual art, advertising principles, advertising applications, and marketing analysis. A 2.25 GPA must be maintained across all required courses.
The following courses are prerequisites to those required for the certificate.

Required Core Courses:

Recommended Electives:

Note(s):

For more information, please contact the appropriate department: Art Department 216-687-2040, School of Communication 216-687-4630, or Department of Marketing 216-687-4771.