This certificate in digital content production will prepare students from all majors with knowledge and skills required to become effective and engaging communicators in the digital spaces. Students will learn to produce engaging and interactive websites and videos and use analytical skills to evaluate impact. The students will learn to apply these digital skills in a variety of fields such as promotional communication, corporate communication, political communication, public affairs, advocacy in non-profits, and journalism. Students in journalism and promotional sequences are permitted to double count a few courses, if they choose to take this certificate, as some of the courses in the new certificate are currently part of the current JPC Major. Students must complete four courses amounting to 12 credits for the Certificate in Digital Content Production.