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Dec 05, 2025

Undergraduate Catalog 2025 - 2026

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Undergraduate Catalog 2025 - 2026

Marketing Minor

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Hours required for minor: 18

Minor Requirements

Required Course (3 credit hours)

MKT 301 - Fundamentals of Marketing

Electives - Choose five courses (15 credit hours)

MKT 321 - Fundamentals of International Business
MKT 350 - Principles of Personal Selling
MKT 411 - Retail Strategy & Marketing
MKT 420 - Consumer Behavior
MKT 431 - Marketing Research
MKT 440 - Field Experience Abroad
MKT 441 - Advertising and Promotion
MKT 452 - Business-To-Business Marketing
MKT 454 - Online Marketing Strategies
MKT 456 - Customer Relationship Management
MKT 457 - Social Media & Mobile Marketing
MKT 458 - Content Marketing
MKT 461 - Global Mktg Strategy
MKT 488 - Multicultural Marketing
MKT 493 - Current Topics
MKT 496 - Independent Study
INB 491 - International Study Tour

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