Marketing Minor

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Minor-Field Requirements

The marketing minor is recommended for business and non-business students who want to consider sales and marketing careers or want to complement their area of study. Credit-hour requirements for the marketing minor will range from 16 hours for a business student up to a maximum of 19 hours for a non-business student.

Core Course:

MKT 301 - Fundamentals of Marketing

Elective Courses (choose any four courses):

MKT 321 - International Business Or
INB 301 - Introduction to International Business
MKT 411 - Retail Strategy & Marketing
MKT 420 - Consumer Behavior
MKT 431 - Marketing Research
MKT 440 - Field Experience Abroad
MKT 441 - Integrated Marketing Communications
MKT 450 - Selling and Sales Force Management
MKT 452 - Business-to-Business Marketing
MKT 454 - Online Marketing Strategies
MKT 456 - Customer Relationship Management
MKT 461 - Global Marketing Strategy

Note(s):

Note: BUS 351 will not count as an elective course for the major or the minor.