Dec 09, 2023  
Undergraduate Catalog 2012 - 2013 
Undergraduate Catalog 2012 - 2013 [ARCHIVED CATALOG]

Marketing Major, B.B.A.

Return to {$returnto_text} Return to: Monte Ahuja College of Business


Marketing is a visible cultural phenomenon and an indispensable business activity for profit and nonprofit organizations worldwide. Marketing generates revenue for the firm by identifying customer needs and responding to them creatively and profitably by developing, pricing, promoting, and distributing goods and services. Because of its central role in the success of a business, marketing represents a promising career path to top management positions.

Students graduating with a major in marketing can qualify for entry-level positions in sales, public relations and advertising, product management, fundraising, customer service, marketing research, retailing management, wholesale distribution, marketing planning, and related areas in business, government, and nonprofit organizations.

Admission to major:

Completion of lower-division business requirements and a grade of C or better in MKT 301 .

Special tracks:

Consumer marketing, business-to-business marketing, international marketing, database marketing, and online marketing

Marketing credit hours required for major:

A minimum of 32 beyond the College of Business core requirements with a minimum grade of C in each course.

Student organizations:

Student chapter, American Marketing Association. For more information, call the student chapter office at 216-523-7301 or visit the Department of Marketing’s webpage at


Students who declare marketing as a major will be assigned a faculty adviser by the department. The student should meet regularly for advice on course work and other academic or professional issues. For advising information, call 216-687-4771, inquire by e-mail at or visit the department office in Ahuja Hall 460.

Additional information:

Internships, cooperative education arrangements, independent study projects, and international study programs are available. A major in marketing can be earned by attending either day or evening classes. At least two electives and all of the required courses are offered regularly in the evening during the academic year.

Major-Field Requirements

Students who are newly-admitted to CSU for Fall 2009 and majoring in marketing must complete a minimum of 32 credit hours of marketing coursework beyond the college core requirements, which include MKT 301 .


Students should note the prerequisites for all courses. Students taking courses without having the proper prerequisites may lose credit and may be required to take additional courses.

Below is a suggested sequence for completing the B.B.A. degree in marketing.

Recommended Program

Total: 16 Credits

Total: 17 Credits

Seventh Semester

Total: 15/16 Credits

Eighth Semester

Total: 15 Credits


*Counts as a Writing-Across-the-Curriculum course. Three writing courses are required by the University.

Return to {$returnto_text} Return to: Monte Ahuja College of Business