May 17, 2024  
Graduate Catalog 2014 - 2015 
    
Graduate Catalog 2014 - 2015 [ARCHIVED CATALOG]

Course Descriptions


 

Industrial & Manufacturing Egr

  
  • IME 510 - Advanced Engineering Statistics

    (3 credits)
    Prerequisites: Graduate standing. Concepts of statistics and probability for engineers, including probability theory, probability distributions, statistical sampling, statistical estimation, confidence intervals, hypothesis testing, goodness of fit tests, correlation, linear regression, and one factor ANOVA.


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  • IME 520 - Applied Engineering Design

    (3 credits)
    Prerequisite: IME 510. Statistical considerations for designing effective engineering experiments. Topics include: planning of comparative experiments, sampling techniques, ANOVA, randomization and blocking, Latin squares, factorial and fractional factorial designs, nested designs, and multiple linear regression.


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  • IME 530 - Operations Research I

    (3 credits)
    Prerequisites: Undergraduate course in linear algebra, graduate standing, and permission of instructor. Note: this course is not a substitute for IME 330. Deterministic models in operations research, including linear programming and network formulations, the Simplex, transportation, and assignment algorithms, with applications to engineering and management problems are studied.


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  • IME 540 - Quality System Design

    (3 credits)
    Prerequisite: IME 320 or equivalent with permission of instructor. Philosophies and structures of a generic quality system are introduced. Also examines the backgrounds of various industrial quality assurance systems, such as ISO 9000, CIS 9000, and Ford 01. A comprehensive examination of ISO 9000 is included, along with various implementation issues.


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  • IME 548 - In-Process Sensing And Process Control

    (3 credits)
    Study and analysis of the role of sensors and computers in manufacturing process control. Intrinsic and extrinsic properties of products and materials are explored with respect to in-line, on-line, and off-line methods of monitoring, adaptive control, and automated inspection systems.


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  • IME 560 - Manufacturing Systems Engineering

    (3 credits)
    Analysis and design of automated production systems; quantitative models are introduced and applied to flow balance characteristics of synchronous and asynchronous fabricating and assembly systems.


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  • IME 562 - Production and Inventory Control

    (3 credits)
    Prerequisites: Graduate standing and permission of instructor. Note: This course is not a substitute for IME 470. This is an introduction to the analysis of various aspects of production planning and control. Topics include classical inventory models, MRP, DRP forecasting, production planning, scheduling, queuing, and line balancing. Emphasis is on integration of production and control activities.


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  • IME 570 - Continuous Quality Improvement

    (3 credits)
    Prerequisite: IME 320 or equivalent with permission of instructor. The philosophy, techniques, and methods for continuous improvement of manufacturing, business, and service are studied processes. The Shewhart cycle, team building and dynamics, quantitative and qualitative methods, Taguchi, and other quality engineering methods are also covered.


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  • IME 575 - Systems Simulation Design

    (3 credits)
    Prerequisite: IME 510. Introduction to simulation, including development of simulation models, random number and random variable generation, model validation and testing, analysis of model output, and an overview of simulation languages. Emphasis is on the use of simulation modeling in decision making through a series of projects involving decision problems.


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  • IME 580 - Engineering Management

    (3 credits)
    Studies of current methods for the effective control of projects in the private and public sectors are presented. Included are the analysis of qualitative and quantitative factors that affect the successful completion of projects. Emphasis is on the development of project criteria, analysis of project networks, and the effects of time, financial, and organizational changes on projects.


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  • IME 600 - Economic Evaluation of Industrial Projects

    (3 credits)
    Prerequisite: Undergraduate course in engineering economics or permission of instructor. Advanced study in the time-value of money, project costing, evaluation of industrial projects, and economic decision models for investments in manufacturing and industrial projects. Topics include, but are not limited to, activity-based costing, venture capital, concepts and impact of risk, and corporate financial evaluation.


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  • IME 663 - Lean Enterprise

    (3 credits)
    Prerequisite: IME 562 or permission of instructor. A study of the management concepts and principles that will guide manufacturing into the future. Topics include approaches to waste elimination, teaming, continuous improvement, lean manufacturing, advanced production planning and control systems, supply chain management, and activity-based costing. Web-based course.


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  • IME 664 - Engineering Project Control

    (3 credits)
    Prerequisite: Undergraduate course in production and inventory control. Survey of methods and techniques used to plan, implement, manage, and control projects. Topics include team building, resource allocation, control techniques, resource leveling, and analysis of alternatives. Application of techniques to small and large projects is emphasized.


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  • IME 666 - Systems Engineering, Analysis and Management

    (3 credits)
    Basic graduate course for introducing the concept of systems, systems engineering process, definitions, planning, design, advancement, and control of complex human-made systems and organizations (enterprises). Major topics include system engineering process, planning, system design, life cycle, reliability, maintainability, integrated logistics support, and costs issues. Includes several examples of new enterprise systems engineering products and processes.


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  • IME 678 - New Product Development, Marketing, and Management

    (3 credits)
    Prerequisites: IME 666, and management. A study of the latest practices, processes, methodology, marketing, and management of the development, introduction, and successful product life-cycle management of new-technology products. Topics include opportunity identification, new products development process, alternative evaluation, product test (marketing) strategies, introduction and roll-out strategies, and customer support.


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  • IME 679 - Technology Management for Engineers

    (3 credits)
    Technology management concepts, principles, and processes with engineering examples that govern the successful implementation of new technologies are studied. Also addresses the process strategies for managing technology (S-curve) changes in today’s high-technology-engineering driven world. Topics include the engineer’s role in innovation and enterpreneurship, innovation and technology forecasting, product/technology life cycle, economic life cycles, S-curves, and technology change.


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  • IME 693 - Selected Topics in Industrial Engineering

    (3 credits)
    Prerequisite: graduate standing.Topics of current interest in the Industrial and Systems Engineering Profession. Total credits in IME 693 should not exceed six.


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  • IME 696 - Directed Studies In Industrial Engineering

    (4 credits)
    Prerequisite: Permission of instructor. A directed or independent study of an individual problem or subject under the supervision of a graduate faculty member. Students must register for this course in the IME Department for assignment of a section number. Students must furnish a title for the directed or independent study at the time of registration.


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  • IME 697 - Master’s Project

    (3 credits)
    A student may include one semester of IME 697 as part of his or her plan of study. An IME Graduate Faculty member must agree to be their advisor. The student must prepare a formal proposal for approval prior to registering for the courses. This should be done during the semester prior to taking the course. The student must present a formal report on the project to his or her advisor and at least one additional faculty member prior to the end of the semester.


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  • IME 698 - Masters Thesis Research

    (3 credits)
    The course is intended for students planning to enroll in IME 699 but who have not developed a topic or structured a committee to the level of being able to submit, and get approved, a Thesis and Dissertation Proposal Form.


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  • IME 699 - Masters Thesis

    (3 credits)
    The thesis course is taken the last semester in which the student is enrolled with plans to defend his or her thesis. Prior to registering for IME 699 the students must have the Thesis and Dissertation Proposal Form: 1) approved by his or her committee; 2) approved by the IME Graduate Program Committee; 3) on file with the College of Graduate Studies. Each student pursuing the thesis option must successfully defend his or her work in an oral examination. This examination is open to the public and a notice must be posted two weeks prior to the examination. The student must enroll for a mimimum of 3 credit hours during the first semester enrolled in IME 699.


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  • IME 752 - Robotics And Machine Vision

    (3 credits)
    The basic principles underlying the analysis and application of robots used in manufacturing systems are introduced and analyzed. Stand-alone and robot-integrated machine vision systems and their applications are discussed in detail.


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  • IME 753 - Robotics And Machine Vision Laboratory

    (1 credits)
    Students receive hands-on experiences in programming and applying robots, robotic arms, and machine vision systems to material processing and handling problems.


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  • IME 762 - Advanced Production And Inventory Control

    (3 credits)
    Prerequisites: IME 562 and permission of instructor. Emphasis on the integration of planning and control functions in a dynamic environment. Application of current philosophical, analytical, and empirical research dealing with alternative approaches for planning and control of manufacturing operations are studied.


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  • IME 764 - Advanced Engineering Project Control

    (3 credits)
    Prerequisites: IME 530 and permission of instructor. The theory, concepts, techniques, and process of project control are examined. Emphasis on the scheduling of scarce resources and impact of technology on project decisions.


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  • IME 775 - Advanced Simulation Design and Analysis

    (3 credits)
    Prerequisites: IME 575, ESC 310, and permission of instructor. Theoretical study of queuing models and random number generators, input analysis, output analysis, model verification and validation, model animation, and a review of simulation modeling languages.


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  • IME 899 - Dissertation

    (12 credits)
    Prerequisite: Successful completion of candidacy examination prior to enrollment and Thesis and Dissertation Proposal Form on file with the College of Graduate Studies.


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Information Systems

  
  • IST 600 - Fundamentals of System Development

    (4 credits)
    Prerequisite: Must be admitted as a graduate student to be eligible for this course. This is an introduction to computer programming for Business and Information Science students. No previous experience and knowledge of programming is required. Visual Basic .Net is used to teach solid programming concepts and practices. The course is divided into two parts: (a) An introduction to foundations in programming, and (b) Advanced development of business solutions using the OOP approach. The first part of the course teaches the elementary building blocks of programming; variables, arrays, user-defined types, flow-control, and decision making. The goal of the second of this course is to provide students with a comprehensive understanding of object-oriented system development. Though the main focus of the course is on the VB. NET programming language and its use in OO system development, it also provides in-depth introductions to ASP.NET and HTML programming languages.


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  • IST 601 - IT for Competitive Advantage

    (3 credits)
    Provides an understanding and appreciation for the role of information technology and how this technology is leading changes in an organization. Discusses the competitive role of IT and how it affects the strategy and operation of modern business organizations nationally and internationally. Enables students to lead technology-enabled organizational change involving collaboration technologies.


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  • IST 602 - Advanced Programming of Business Systems

    (4 credits)
    Prerequisite: IST 600. Presents a large set of algorithms important to a variety of programming situations commonly needed to implement advanced business systems. Different types of data structures are presented in an attempt to find the model that best suits a given problem. Introduces the concepts of static and dynamic data types and includes in-depth discussion of Visual Basic class modules. Efficiency issues are discussed. Students are exposed to advanced database programming techniques using Data Object Model in Visual Basic.


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  • IST 603 - Systems Analysis Methods

    (4 credits)
    Prerequisite: IST 600. Introduces the student to the techniques of developing an information system. Students study the system life cycle, system analysis methodologies, data analysis techniques, system design, joint application design, rapid application design and an overview of object oriented systems. Students are also expected to use a CASE tool to develop a system specification.


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  • IST 604 - Modern Database Design & Implementation

    (4 credits)
    Prerequisite: IST 600. Design and implementation of databases. Data modeling and modeling tools. Models for databases: relational, hierarchical, network, object oriented. Integrity, concurrency, normalization, and SQL. Data warehouses and mining. GUI interfaces to databases. System implementation using database and graphical tools, testing, conversion, and post-implementation reviews.


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  • IST 606 - Management of Business Networks

    (4 credits)
    Prerequisite: IST 602. Introduces the managerial and technical aspects of business networks including the hardware and software mechanisms that allow access from one computer to files and services provided on other computers. An overview of Local Area Nets (LAN) and Wide Area Nets (WAN) is provided, as are those of software protocols, routers, bridges, and firewalls. On the practical side, the student learns about the network services provided by the operating system (Windows/NT), network analyzers, and the management of security and reliability. The student also learns to install, configure, and test network hardware/software, and use such facilities in practical applications including e-mail, remote file access, client/server hookups, and dial-up networking


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  • IST 609 - Business Systems Analysis and Design

    (3 credits)
    Overview of the systems development life-cycle; cost/benefit analysis; information requirements analysis, including data flow diagrams; systems proposal report; role of the systems analyst; system design, including user interface design, file design, and input/output design; project management for managers interacting/participating in data processing projects.


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  • IST 612 - Business Analysis

    (3 credits)
    Business analysis involves identifying business needs and determining system solutions to business problems. Typically, the solutions include a systems development component but may also consist of process improvement, strategic planning and policy development. Major areas of study include: Enterprise Analysis, Requirements Planning and Management. Requirements Elicitation, Requirements Analysis and Documentation, Solution Assessment and Validation. This course aims to (i) introduce advanced concepts related to business analysis, (ii) help students gain in depth knowledge of various techniques used in business analysis, (iii) develop skills required to complete various business analysis tasks, (iv) illustrate various business analysis practices employed in the industry (v) understand the role of change management and communication in business analysis. This course does not require any technical expertise and will not teach any specific computer programming.


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  • IST 614 - Project Management and Scheduling

    (4 credits)
    Must be admitted as a graduate student to be eligible for this course. This course is designed to teach the students the nature and scope of Project Management (PM). The students will learn the planning process of a project as well as managerial challenges associated with the design, control and scheduling of projects. The course discusses techniques and decision tools used in solving project management issues as well as strategies for successfully managing Information Technology Projects. Project management software will be used throughout the course.


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  • IST 615 - Business Intelligence System

    (4 credits)
    Prerequisite: Completion of Level I and II MBA courses. Study of areas in which computers can be used as tools in management decision making and evaluation of alternatives. Functional components of a Decision Support System (DSS). Decision models and end-user modeling. User-DSS interfaces. Planning and developing a DSS. Concepts of knowledge-based systems and expert systems. Components of expert systems. Knowledge acquisition. Expert-systems development with a commercial shell. Manipulation of quantified uncertainty factors. Derivation of knowledge from data. Significance of groupware and document-management systems to decision making.


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  • IST 634 - Enterprise Databases

    (4 credits)
    Prerequisite: IST 604. The course emphasizes the implementation of relational database management systems. Topics include database design algorithms, transaction processing, concurrency control, recovery, distributed query processing, and database security. Emerging technologies, one of the following advanced database topics will also be discussed: object-oriented databases, deductive databases, knowledge discovery/data mining, data warehousing.


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  • IST 635 - Business Value of Information Technology

    (4 credits)
    Must be admitted as a graduate student to be eligible for this course. This subject will expose students to models and methods for aligning a business strategy with appropriate investment in information technology infrastructure and services. A variety of information and technical architectures will be explored together with how they relate to different styles of business strategy. In particular, the focus will include architectures that will enable flexible collaboration with business partners so that the business value can be realized from the firm’s IT investment.


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  • IST 641 - Electronic Commerce

    (3 credits)
    Prerequisites: IST 600 and IST 601. Provides an understanding of evolving Internet technologies and explores the business implications of these developments. Focus is on the fit between technology and strategy. Provides tools, skills, and an understanding of technology, business concepts, and issues that surround the emergence of electronic commerce on the Internet. In addition to acquiring basic skills for navigating the Internet and creating a personal electronic presence on the World Wide Web, the student develops an understanding of the current practices and opportunities in electronic publishing, electronic shopping, electronic distribution, and electronic collaboration.


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  • IST 660 - Business Analytics

    (4 credits)
    Prerequisite: Completion of Level I and II MBA courses. This course introduces the basic concepts of business analytics, data warehousing, and data mining. Topics discussed include: the need for business analytics in today’s dynamic business environments, data warehousing strategies, technologies, designs, and architectures (e.g., star schemas), data mining techniques and algorithms (e.g., clustering, classification, predictive modeling, decision trees, neural networks, and visualization). Sample applications of these technologies and techniques will be discussed.


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  • IST 664 - Business Geographics and GIS

    (4 credits)
    Prerequisite: IST 604. Introduction to Geographic Information Systems(GIS), spatial database and specialized application of GIS concepts and tools to the analysis of business problems. Covers spatial data representation, modeling, handling, and manipulation. Emphasis on issues related to business service planning, spatial data mining, analysis and decision support. Introduces GIS software to perform geographic query, analysis , visualization and custom application development. Student also learn to evaluate GIS assets, constraints, risks and strategies for implementation of GIS technology.


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  • IST 690 - Professional Internship

    (1 credits)
    Prerequisite: Department consent required. Undergraduate students, Nondegree graduates ineligible to enroll in 600/700/800 level graduate courses. Work experience in a professional environment. The work performed must enhance the academic experience, extend the academic curriculum, and provide a meaningful learning experience in the student’s area of interest. Term paper required.


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  • IST 698 - Independent Study

    (4 credits)
    Prerequisite: Prior approval of written proposal by CIS faculty advisor and permission of Department Chair. Project in any approved area of information systems. May be repeated with departmental approval. Term report required.


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  • IST 714 - Project Management and Scheduling

    (4 credits)
    This course is designed to teach the students the nature and scope of Project Management (PM). The students will learn the planning process of a project as well as managerial challenges associated with the design, control and scheduling of projects. The course discusses techniques and decision tools used in solving project management issues as well as strategies for successfully managing Information Technology Projects. Project Management sotware will be used throughout the course.


    Click here for the schedule of courses

  
  • IST 734 - Enterprise Databases

    (4 credits)
    Prerequisite: IST 604. The course emphasizes the implementation of relational database management systems. Topics include database design algorithms, transaction processing, concurrency control, recovery, distributed query processing, and database security. Emerging technologies, one of the following advanced database topics will also be discussed: object-oriented databases, deductive databases, knowledge discovery/data mining, data warehousing.


    Click here for the schedule of courses

  
  • IST 736 - Managing Networks and Security Risks

    (4 credits)
    Prerequisite: IST 606. Advanced knowledge of data communications and networking as they apply to computer security. Identifying and analyzing the various types of security risks. Investigating the tools used to counteract security risks. Developing security and business continuity plans based on the security risks and tools incorporated.


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  • IST 760 - Business Analytics

    (4 credits)
    Prerequisite: Completion of Level I and II MBA courses. This course introduces the basic concepts of business analytics, data warehousing, and data mining. Topics discussed include: the need for business analytics in today’s dynamic business environments, data warehousing strategies, technologies, designs, and architectures (e.g., star schemas), data mining techniques and algorithms (e.g., clustering, classification, predictive modeling, decision trees, neural networks, and visualization). Sample applications of these technologies and techniques will be discussed.


    Click here for the schedule of courses

  
  • IST 764 - Business Geographics and GIS

    (4 credits)
    Prerequisite: IST 604. Introduction to Geographic Information Systems(GIS), spatial database and specialized application of GIS concepts and tools to the analysis of business problems. Covers spatial data representation, modeling, handling, and manipulation. Emphasis on issues related to business service planning, spatial data mining, analysis and decision support. Introduces GIS software to perform geographic query, analysis , visualization and custom application development. Student also learn to evaluate GIS assets, constraints, risks and strategies for implementation of GIS technology.


    Click here for the schedule of courses

  
  • IST 800 - Research Design and Measurements

    (4 credits)
    Prerequisite: Doctoral Standing. Provides an in-depth discussion of research design and measurement issues for IS researchers. Includes principles and logic of experimental and non-experimental research design and measurement theory, scaling methods, principles of qualitative research design and comparison of various design techniques including reliability.


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  • IST 801 - Foundations of IS

    (4 credits)
    Prerequisite: Doctoral Standing. This subject is intended to provide students with a deep understanding of the core principles and classical research literature in the field of Information Systems. In particular, the course is intended to familiarize students in the fundamental themes, and key research areas and their methodologies.


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  • IST 802 - Seminar in IS Current Topics

    (4 credits)
    Prerequisite: Doctoral Standing. This course intends to develop a comprehensive understanding of the state of art in IS technologies, systems, issues and policies. The content and topic varies according to the instructor. The student will be expected to develop a position paper in one of the evolving areas of IS.


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  • IST 803 - Knowledge Management

    (4 credits)
    Prerequisite: Doctoral Standing. This subject is intended to provide students with a deep understanding of Knowledge Management and the strategies, techniques, tools, technologies and systems that enable organizations to enquire, store, distribute and process knowledge. In todays’ knowledge economy an understanding of Knowledge Management Systems is definitely a vital area to have mastery of within the IS field.


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  • IST 895 - Dissertation Research Seminar

    (3 credits)
    Focuses on research in Information Sytems. Involves IS faculty, outside speakers and dissertation stage doctoral students. Students must be enrolled in IST 899(Dissertation).


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  • IST 896 - Current Problems in Information Systems

    (5 credits)
    Prerequisite: IST 800, IST 801 and IST 802. Investigation of selected problem in Information Systems. May be repeated with change of topic.


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International Business

  
  • INB 690 - Professional Internship in International Business

    (4 credits)
    Prerequisites: MBA 602 and permission of the IB Program Director. Provides the student with professional work experience in a global business organization that extends the curriculum and provides meaningful experience related to the student’s area of interest. Term report required.


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  • INB 696 - Special Topics in International Business

    (4 credits)
    Prerequisites: MBA 602 or equivalent. Explores selected topics or problems in international business with lectures, discussions, exercises and or field projects. May be repeated for different topics with permission of the Program Director.


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  • INB 698 - Independent Study

    (4 credits)
    Prerequisites: MBA 602 and permission of the IB Program Director. Study of a significant problem or area in international business, conducted under the supervision of a faculty advisor. Proposal and final report required.


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Marketing

  
  • MKT 501 - Marketing Management

    (3 credits)
    Examines theoretical and practical considerations in strategic market planning. Explores managerial, ethical, societal, and global dimensions of marketing decision making. Focuses on segmenting markets and making product, pricing, promotion, and distribution decisions.


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  • MKT 511 - Retail Strategy & Marketing

    (3 credits)
    Prerequisite: MKT 601 or permission of department chair. Provides retail management and merchandising framework for all types of businesses. Includes store location, layout, and design; merchandise offerings, assortments, pricing, and control; internal operations-staffing, supervision, promotions, customer services, store operations, and expense control; opportunities for small retailers; and legal and ethical considerations.


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  • MKT 531 - Marketing Research

    (3 credits)
    Prerequisites: MKT 601; must be admitted as a graduate student to be eligible for this course. Covers quantitative and qualitative research methods for analyzing marketing efforts and opportunities. Emphasizes primary techniques such as setting objectives, designing projects, collecting, processing, and analyzing data, reporting results to management, and integrating results into decision-making. Uses computers and latest statistical software.


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  • MKT 550 - Selling and Sales Force Management

    (3 credits)
    Prerequisite: MKT 601 or permission of department chair. Covers tasks and responsibilities of professional selling and the challenges of managing both the individual and team sales function. Stresses analytical and interpersonal skills, account management, proposal development, planning, organizing, directing, motivating, and controlling a sales organization. Examines legal and ethical issues.


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  • MKT 552 - Business-to-Business Marketing

    (3 credits)
    Prerequisite: MKT 601 or permission of department chair. Explores concepts, analytic tools, management practices, and advances in marketing goods and services to industrial, commercial, institutional, and other business markets in domestic and global environments. Includes lectures, case analyses, discussions, oral presentations, written reports, and implementation of a field project.


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  • MKT 554 - Online Marketing Strategies

    (3 credits)
    Prerequisite: MKT 601 or equivalent. The course provides an introduction to Internet technology and the marketing opportunities this technology presents. A multi-dimensional approach is used to combine practical application with marketing principles.


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  • MKT 556 - Customer Relationship Management

    (3 credits)
    Prerequisite: MKT 601 or permission of Department Chair. Introduces the basic theories and methodology of customer relationship management, including identifying profitable customers, understanding their needs and wants, and building a bond with them by developing customer-centric products and services directed toward providing customer value. Provides hands-on experience with popular analytical CRM and data mining tools that are widely used in the industry. Topics will cover the issues in the customer life cycle: market segmentation, customer acquisition, basket analysis and cross-selling, customer retention and loyalty, and practical issues in implementation of successful CRM programs.


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  • MKT 601 - Marketing Strategy

    (3 credits)
    Prerequisite: MKT 501 or equivalent; must be admitted to the College of Business as a degree-seeking graduate student to be eligible for this course. Explores advanced theories, concepts, and techniques for formulating strategic marketing plans for business and non-business organizations in U.S. and global environments. Topics include environmental analysis, market opportunity analysis, segmentation and positioning, marketing-mix decisions, and formulating action plans.


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  • MKT 603 - Buyer Behavior

    (4 credits)
    Prerequisite: MKT 601 or permission of department chair. Examines social and psychological influences on individual, household, and organizational buyer behavior. Investigates models of buyer behavior and applies them in the marketing decision-making processes. Includes readings, lectures, discussions, and team projects.


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  • MKT 604 - Strategic And Tactical Marketing

    (4 credits)
    Prerequisite: MKT 601 or permission of department chair. Provides an in-depth understanding of marketing planning, focusing on the tools necessary for analysis and decision making in a planning context. Emphasizes marketing decision-support systems in the planning process.


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  • MKT 605 - Services Marketing

    (4 credits)
    Prerequisite: MKT 601 or permission of department chair. Explores the marketing of services in consumer, business, nonprofit, and global settings. Investigates the nature of services and the theories, concepts, tactics, and strategies for solving marketing problems, improving service quality, and building customer satisfaction.


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  • MKT 606 - Advertising and Promotion Management

    (4 credits)
    Prerequisite: MKT 601 or permission of department chair. Examines the key managerial topics involved in the design, implementation, and evaluation of the marketing communications program. Focuses on objective setting, strategy formulation, and promotional research and evaluation.


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  • MKT 607 - Product Management

    (4 credits)
    Prerequisite: MKT 601 or permission of department chair. Provides a managerial introduction to special problems encountered in the evaluation, introduction, and management of consumer and industrial products. Focuses on market analysis, new product development, and product planning.


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  • MKT 608 - Global Marketing

    (4 credits)
    Prerequisite: MKT 601 or permission of department chair. Emphasizes the marketing mix-product, promotion, distribution, and pricing-within the international context, particularly strategic marketing management. Uses cases, readings, films, and textbook. Bases learning materials selection on their pragmatic value to managers. Includes lectures, discussions, and individual/group presentations.


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  • MKT 640 - Field Experience Abroad

    (4 credits)
    Prerequisites: MKT 501 or dept permission. Must be admitted as a graduate student to be eligible for this course. Specially arranged field experience abroad, providing intensive business exposure to the target country. Provides students with hands-on research skills, travel, and contact with many sectors of the business community in the target country.


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  • MKT 690 - Professional Internship

    (4 credits)
    Prerequisite: Permission of Department Chair, based on student’s written proposal approved by Marketing faculty coordinator chosen by the student. Forms should be obtained prior to start of semester from Marketing Department Office. Student must work (under the supervision of a marketing professional) a minimum number of hours during the semester based on the number of credits desired: 150 (two credits), 225 (three credits), or 300 (four credits). Requires professional marketing work in an organizational environment that extends the curriculum and provides meaningful experience related the student’s area of interest. At the end of the semester, the student must submit a term report to the sponsoring organization and the faculty coordinator.


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  • MKT 696 - Current Problems In Marketing

    (4 credits)
    Prerequisites: MKT 601 and permission of department chair. Selected problems in the field of marketing.


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  • MKT 698 - Independent Study

    (4 credits)
    Prerequisites: MKT 601, prior approval of a written proposal by Marketing faculty advisor, and permission of Department Chair. Study of a significant problem or area in marketing, conducted under the supervision of the faculty advisor. Term report required.


    Click here for the schedule of courses

  
  • MKT 702 - Marketing Research

    (4 credits)
    Prerequisite: MKT 601 or permission of department chair. Covers quantitative and qualitative research methods for analyzing marketing efforts and opportunities. Emphasizes primary techniques such as setting objectives, designing projects, collecting, processing, and analyzing data, reporting results to management, and integrating results into decision making. Uses computers and the latest statistical software.


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  • MKT 703 - Buyer Behavior

    (4 credits)
    Prerequisite: MKT 601 or permission of department chair. Examines social and psychological influences on individual, household, and organizational buyer behavior. Investigates models of buyer behavior and applies them in the marketing decision-making processes. Includes readings, lectures, discussions, and team projects.


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  • MKT 704 - Strategic And Tactical Marketing

    (4 credits)
    Prerequisite: MKT 601 or permission of department chair. Provides an in-depth understanding of marketing planning, focusing on the tools necessary for analysis and decision making in a planning context. Emphasizes marketing decision-support systems in the planning process.


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  • MKT 707 - Product Management

    (4 credits)
    Prerequisite: MKT 601 or permission of department chair. Provides a managerial introduction to special problems encountered in the evaluation, introduction, and management of consumer and industrial products. Focuses on market analysis, new product development, and product planning.


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  • MKT 708 - Global Marketing

    (4 credits)
    Prerequisite: MKT 601 or permission of department chair. Emphasizes the marketing mix-product, promotion, distribution, and pricing-within the international context, particularly strategic marketing management. Uses cases, readings, films, and textbook. Bases learning materials selection on their pragmatic value to managers. Includes lectures, discussions, and individual/group presentations.


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  • MKT 800 - Doctoral Seminar in Measurement and Scaling

    (3 credits)
    Prerequisite: Completion of the Advanced Analytical and Operational Core. Provides an in-depth discussion of research design and measurement issues. Includes principles and logic of experimental and nonexperimental design, measurement theory (validity, reliability, and multiple indicators), data theory and scaling methods (uni-dimensional and summated scales), and comparison, similarity, and preference data.


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  • MKT 801 - Doctoral Seminar in Marketing Theory

    (3 credits)
    Investigates the development and evolution of marketing thought. Provides a historical perspective in marketing-theory development by reviewing and assessing selected scholarly works.


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  • MKT 802 - Doctoral Seminar in Global Marketing

    (3 credits)
    Prerequisite: MKT 801. Reviews international business theories and applications, such as absolute and comparative advantage, product life cycle, internalization, market imperfections, and eclectic approaches. Explores issues such as technology transfer, economic development, market integration, and privatization. Includes presentations, research papers, and/or trial dissertation proposal.


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  • MKT 803 - Doctoral Seminar in Marketing Strategy

    (3 credits)
    Prerequisite: MKT 801. Explores theoretical concepts of marketing strategies, their development and implementation, and their success and failure in application. Major tactical areas-such as market entry, positioning, product quality, price, promotion, distribution, and evaluation of market performance-are examined. Investigates issues, methods, models, and findings in the literature.


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  • MKT 804 - Doctoral Seminar in Multivariate Techniques in Marketing

    (3 credits)
    Prerequisite: MKT 800. Emphasizes multivariate techniques-their assumptions, applications, and interpretation of output. Includes multiple classification analysis, canonical correlation analysis, multivariate analysis of variance, discriminant analysis, factor analysis, cluster analysis, MDS, conjoint analysis, logit and probit models, etc. Uses computer packages to analyze data.


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  • MKT 805 - Doctoral Seminar in Consumer Behavior

    (3 credits)
    Prerequisite: MKT 801. Introduces current theoretical and methodological issues in consumer behavior. Emphasizes critical evaluation of the relevant literature and explores avenues for theory development and research.


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  • MKT 891 - Doctoral Research In Marketing

    (12 credits)
    Prerequisite: Completion of two 800-level marketing electives. Up to 12 credits may be considered toward dissertation credit requirements.


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  • MKT 895 - Dissertation Research Seminar

    (3 credits)
    Focuses on research in marketing involving faculty, outside speakers, and dissertation-stage doctoral students. Students must also be enrolled in MKT 899 (Dissertation).


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  • MKT 896 - Current Problems In Marketing

    (4 credits)
    Prerequisites: MKT 800, MKT 801, and MKT 802. Investigation of selected problems in the field of marketing. May be repeated with change in topic.


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