Dec 30, 2024  
Undergraduate Catalog 2011 - 2012 
    
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Undergraduate Catalog 2011 - 2012 [ARCHIVED CATALOG]

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COM 363 - Advertising Media Planning and Sales

(4 credits)
Prerequisite(s): COM 360 . Introduces students to theory and methods of audience/media research, how to analyze and interpret audience and media research results, strategize sales presentations, and conduct account planning.


Click here for the schedule of courses


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