May 27, 2022  
Undergraduate Catalog 2011 - 2012 
    
Undergraduate Catalog 2011 - 2012 [ARCHIVED CATALOG]

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COM 455 - Communication Campaigns

(4 credits)
Prerequisite(s): COM 226 , COM 357 . The course introduces students to the fundamentals of communication campaigns, including public information and political campaigns. Course content encompasses the role of campaigns in shaping social, cultural, and political agendas; theoretical foundations of communication campaigns; and campaign management techniques. Students participate in an actual campaign exercise to gain experience as campaign strategists.


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