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Sep 10, 2024
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COM 455 - Communication Campaigns(4 credits)
Prerequisite(s): COM 226 , COM 357 . The course introduces students to the fundamentals of communication campaigns, including public information and political campaigns. Course content encompasses the role of campaigns in shaping social, cultural, and political agendas; theoretical foundations of communication campaigns; and campaign management techniques. Students participate in an actual campaign exercise to gain experience as campaign strategists.
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