Mar 29, 2024  
Undergraduate Catalog 2011 - 2012 
    
Undergraduate Catalog 2011 - 2012 [ARCHIVED CATALOG]

Add to Portfolio (opens a new window)

COM 455 - Communication Campaigns

(4 credits)
Prerequisite(s): COM 226 , COM 357 . The course introduces students to the fundamentals of communication campaigns, including public information and political campaigns. Course content encompasses the role of campaigns in shaping social, cultural, and political agendas; theoretical foundations of communication campaigns; and campaign management techniques. Students participate in an actual campaign exercise to gain experience as campaign strategists.


Click here for the schedule of courses



Add to Portfolio (opens a new window)