Mar 29, 2024  
Undergraduate Catalog 2011 - 2012 
    
Undergraduate Catalog 2011 - 2012 [ARCHIVED CATALOG]

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MKT 495 - Consulting

(4 credits)
Prerequisite(s): Senior standing, MKT 420 , and MKT 431 . The learning philosophy in this course can be summed up as follows:theory informs practice.The marketing consulting course emphasizes the integration of strategy, business processes, technology, and management through a group project conducted for a “real-world” company or non-profit, organization.The course centers around student teams working with clients to conduct analysis, determine managerial priorities, and provide a series of deliverables that enable the client to operate more efficiently and grow.Students will follow a systematic business consulting methodology The course features close work with clients and ends with a report for client managers.


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