The study of Journalism and Promotional Communication provides students with not only a historical and theoretical understanding of journalism, public relations, and advertising, but their functions in our socially-mediated and globally-networked society. Students become adept at writing for the printed page, as well as video and audio reporting, blogging and web writing, along with web coding and design. Students learn skills of critical thinking and visual literacy that allow them to create successful promotional campaigns that engage with audiences across social media platforms.
What careers can this major prepare you for?
Students go on to Masters and PhD programs in Communication, as well as careers in journalism, public relations, and advertising, etc. Through study in Journalism and Promotional Communication you may also go on to become an: Advertising Professional, Copywriter, Creative Director, Media Buyer, Publications Editor, Corporate Communication Specialist, Journalist, Reporter, Editor, Freelance Writer, Columnist, Blogger, Vlogger, Social Media Coordinator, Crisis Manager, Media Relations Officer, Graphic Designer, Event Planner, Publicist, Public Relations Professional, Social Media Specialist, Community Relations Director, Speechwriter, Professor, Communications Coordinator.
What skills are developed within this major?
Skills developed within this major include: writing and reporting for print and web; video and audio reporting; blogging, vlogging, and podcasting; web coding and design; understanding and using web analytics and metrics; curiosity and critical thinking; oral communication skills; a passion for Journalism and Promotional Communication.
Two areas of concentration are available within the Journalism and Promotional Communication major: Journalism and Integrated Promotional Communication (a combination of Public Relations and Advertising).