Jun 24, 2024  
Undergraduate Catalog 2013 - 2014 
Undergraduate Catalog 2013 - 2014 [ARCHIVED CATALOG]

Marketing Major, B.B.A.


Marketing is a visible cultural phenomenon and an indispensable business activity for profit and nonprofit organizations worldwide. Marketing generates revenue for the firm by identifying customer needs and responding to them creatively and profitably by developing, pricing, promoting, and distributing goods and services. Because of its central role in the success of a business, marketing represents a promising career path to top management positions.

Students graduating with a major in marketing can qualify for entry-level positions in sales, public relations and advertising, product management, fundraising, customer service, marketing research, retailing management, wholesale distribution, marketing planning, and related areas in business, government, and nonprofit organizations.

Admission to major:

Completion of lower-division business requirements and a grade of C or better in MKT 301 .

Special tracks:

Consumer marketing, business-to-business marketing, international marketing, database marketing, and online marketing

Marketing credit hours required for major:

A minimum of 32 beyond the College of Business core requirements with a minimum grade of C in each course.

Student organizations:

Student chapter, American Marketing Association. For more information, call the student chapter office at 216-523-7301 or visit the Department of Marketing’s webpage at www.csuohio.edu/business/academics/mkt/mkt08.html.


Students who declare marketing as major will work directly with an academic advisor in the College of Business Undergraduate Advising Center (BU 219).  For advising information, call 216-687-3729, inquire by e-mail at cba_advising@csuohio.edu.  Students can also visit the department office in Ahuja Hall 460 or call the department office at 216-687-4771.

Additional information:

Internships, cooperative education arrangements, independent study projects, and international study programs are available.

Major-Field Requirements

Students who are newly-admitted to CSU for Fall 2009 and majoring in marketing must complete a minimum of 32 credit hours of marketing coursework beyond the college core requirements, which include MKT 301 .