COM 455 - Communication Campaigns

[3 credit(s)]

Prerequisite(s): COM 224, COM 226, COM 257, COM 260, COM 303, COM 350 and COM 355. Introduces students to the fundamentals of communication campaigns. Course content encompasses the role of campaigns in shaping social, cultural, and political agendas; theoretical foundations of communication campaigns; and campaign management techniques. Students use Social Marketing and Strategic Communication principles in analyzing campaigns.

Semesters Offered: Every Fall and Spring

General Education Category: Capstone

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