ART 442 - Integrated Design Strategies

[3 credit(s)]

Pre-requsite: ART 342. Instruction on applying visual communication and branding practices across platforms to create integrated design campaigns. Students will consider design thinking and how typographic and aesthetic principles & techniques support messaging. Campaign style projects will cover a range of media including print, digital, and environmental graphic design. Professional production techniques, as relevant to assignments will be covered.

Semesters Offered: Every Fall

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