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Aug 31, 2024
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MKT 420 - Consumer Behavior[3 credit(s)] Prerequisite: MKT 301. Investigates consumer and organizational buying motives, buying influences, and buying decision-making processes and their implications for marketing strategies and public/social policy. Explores cross-cultural, ethical, and research issues in understanding consumer and industrial/organizational buying.
Semesters Offered: Every Fall and Spring
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