MKT 450 - Selling & Sales Force Mgmt

[3 credit(s)]

Prerequisite: MKT 301. Covers tasks and responsibilities of professional selling and the challenges of managing both the individual and team sales function. Stresses analytical and interpersonal skills, account management, proposal development, planning, organizing, directing, motivating, and controlling a sales organization. Examines legal and ethical dimensions of professional selling.

Semesters Offered: Every Fall and Spring

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