MKT 461 - Global Mktg Strategy

[3 credit(s)]

Prerequisite: MKT 301. Introduces students to the concepts and management tools of international marketing. Topics include evaluating the global environment economically, culturally, politically and legally, screening and researching international business opportunities; and formulating appropriate marketing strategies to enter global markets and build sustainable advantages.

Semesters Offered: Every Fall and Spring

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