MKT 457 - Social Media & Mobile Marketing

[3 credit(s)]

Prerequisite: MKT 301. A dynamic new area of marketing facing businesses is the field of social media and mobile marketing that continues to evolve as a result of changes in technology, competitive landscape, and consumer behavior. This class is very practical and aims to teach students how to use different social media platforms (e.g., Instagram, Twitter, YouTube, etc.) and mobile technology to execute business plans.

Semesters Offered: Every Fall and Spring

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